Books on Leadership and Digital Business by Christian Maaß
Based on 20 years of practical experience in strategy, project management, product/software development and leadership.
Executive Presence – more than first impressions
Executive Presence is the key that makes the difference: between someone who simply enters a room and someone who changes it. It determines whether people listen, follow and act – and whether leadership is accepted.
This book supports executives in optimizing their impact in social interactions, gaining influence and expanding their leadership strength. It illuminates why we perceive some people as leaders. Four central pillars that make up strong presence are in focus: appearance, communication, impact, and feedback/self-reflection.
Proven methods, case studies and self-checks help you to appear confidently even under pressure or in difficult situations and to use your leadership strength strategically.
Order on Amazon →
Online Product Management: From Idea to Online Product
Online products like Amazon, Twitter & Co. or your company's web presence now shape the modern economy and bring fundamental changes to established business structures. This also means significant changes for you as a product manager.
Business knowledge alone is no longer enough. Anyone who wants to successfully establish online products must also deal with information technology. This book provides a practical and systematic overview of online product management and thus a guide for your daily work.
It describes the central tasks and fields of activity and presents the working tools and methods needed for them. Based on the authors' experience with successfully established online products from companies such as AutoScout24, Lycos Europe, Otto and Bertelsmann. Examples from practice, reports from various online product managers as well as work templates and checklists help transfer what you have learned to your projects.
Order on Amazon →
E-Business Management: Designing Business Models in the Networked Economy
Electronic business is becoming increasingly important for companies in all sectors. However, dealing with e-business management sometimes causes considerable problems. This is where this book comes in.
It provides readers with the technically relevant fundamentals from a business perspective to be able to assess, design and modify business models in e-business, as well as to get to know the control and analysis tools needed for this.
The book is designed as an introduction and reference work on the topic of e-business management and is aimed at students and teachers at universities and colleges, but also readers from business practice who want to gain a sound overview of the design of digital business models.
Order on Amazon →
Strategic Options in Competition with Open Source Software
Open source software has generated great resonance in the economy in recent years. This work discusses associated competitive strategy issues.
A new strategy typology is developed and its content design in the area of pricing and licensing policy is discussed. The dissertation analyzes the strategic options available to companies in competition with open source software and examines the implications from a network economics perspective.
The book is aimed at lecturers and students of business informatics and business administration as well as executives in the IT industry who want to deal with the strategic challenges of open source software.
Order on Amazon →