Strategic Market Developments
The digital commerce landscape is constantly changing. My analyses deal with disruptive market developments, new competitors and long-term strategic challenges for online retailers.
Operational Challenges
The operational day-to-day business in e-commerce contains numerous complexity traps and strategic dilemmas. My contributions highlight practical challenges such as margin management, system complexity and the balance between growth and profitability.
Legal and Organizational Aspects
Increasing regulation in e-commerce presents retailers with new organizational challenges. My analyses deal with the balance between technological innovation and legal compliance.
My current contributions in the press
The articles are sorted chronologically, newest first.
Why the margin game is over
Black Friday and Cyber Week have developed into a margin competition that is not sustainable in the long term. This article analyzes the challenges of margin management in e-commerce and shows strategies for how retailers can break out of this vicious circle.
Read article →Does e-commerce still need developers - or just lawyers?
Increasing regulation in e-commerce raises the question for retailers: Where should resources go? This contribution highlights the balance between technological innovation and legal compliance and discusses how companies can find the right balance between development and compliance.
Read article →Complexity traps for online retailers
System complexity is one of the biggest challenges in e-commerce. This article identifies typical complexity traps and shows how retailers can recognize and avoid them to develop sustainable and scalable business models.
Read article →Is commerce experiencing the Tesla moment of the automotive industry with Temu?
New market participants like Temu are fundamentally changing the commerce landscape. This article analyzes whether we are experiencing a disruptive moment comparable to Tesla's influence on the automotive industry and what strategic implications this has for established retailers.
Read article →Crisis year 2023: These are the tasks commerce must now complete
In times of multiple crises, retailers must set strategic priorities. This contribution identifies the most important areas of action for commerce and shows what strategic adjustments are necessary to remain crisis-proof.
Read article →How crisis-proof is e-commerce 2023?
The resilience of e-commerce is put to the test in times of crisis. This article analyzes the crisis resilience of digital commerce and shows which structural strengths and weaknesses of the industry come into play in difficult times.
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